Sometimes when the job at hand is too big, it’s hard for me to even start chipping away at it. However, if I break it down into sections, or “bite-sized” pieces, it’s way more manageable. This is not a novel concept: we cut up our food instead of trying to eat a whole pancake or […]
Business Planning for Flower Farms: Bite-Sized Pieces Read More »
This fifth installment in our Business Planning process is where your boots really hit the ground. After setting a good foundation, clarifying your motivations, working big-to-small to set up your goals, and making a market for your plan, it’s time to Plant your Plan. I almost called this “Plan to Plant your Plan” because that
Business Planning for Flower Farms: Plant your Plan Read More »
The 4th step in our successful business plan process is the one that we as producers and growers may feel least in control of, but there are several planning stages and objective steps you can accomplish. Today I’m talking about Making a Market for your Business Plan. This thinking might feel backward, because who would
Business Planning for Flower Farms: Making a Market Read More »
After carefully considering your goals and the motivations behind those goals, let’s dig right in today to how we build a Business Plan at Triple Wren. This type of planning works best with very specific goals, so as an example I’ll say that my specific goal is to gross $10,000 worth of flowers this season.
Business Planning for Flower Farms: The Plan Read More »
Who are you? I mean, who *are* you? What makes you get up and go? What puts a fire in your belly? What truly, deeply motivates you to action?Your heart is the beginning and ending of all you imagine. It matters WHY you’re doing what you do. It matters who you are! When we started
Business Planning for Flower Farms: What’s your motivation? Read More »
The sunny days are more frequent now, and highs are in the 40’s and 50’s at the farm. We’re preparing for a fantastic new season, and can’t wait to share it with you! Even though we’re busy here, and adding new things to our farm line-up, it’s so easy for us to slide right into
Business Planning for Flower Farms: Set specific Goals Read More »
When planning, I always begin with my goal and work backward: Start big, work small. First we set the goal(s) – cast the vision. Then we sort out the details that make the magic happen. When working on our annual Flower Farm Business Plan, I break up each “arm” of our business into a separate
Vision, then Details: The Foundation of our Planning Process Read More »
Towards the end of each flower season, my planning instincts kick into high gear (and it always gives the same comforting rush as nesting did before childbirth????). I used to (ignorantly!) think that flower businesses who changed their plans radically from year to year were wandering, not settled, or trying to find their way… but
Planning Instincts Read More »
When I think back over this year’s flower season at Triple Wren, I find myself catching my breath a little at the range of emotions that washes over me. From early season when we had all kinds of Flower Camp + glamping plans, a slate of weddings, and plans for our biggest crew ever —
From July-September we ship thousands of dahlia bunches every week to wholesalers and grocery chains. I well remember the days when I delivered buckets out of the back of our station wagon, but our business has grown up fast, and as a result this growth we’ve worked through a huge learning curve of efficiency and
Best Dahlias for Grocery or Market Read More »