As we decide what we want the next few years to look like at the farm, taking into account our long-term goals, our available resources (and how COVID might affect them), and our time limitations, we have to make choices about what areas of our business to develop....
Sharing beauty
THROUGH DAHLIA EDUCATION
• the latest from Triple Wren •
Sharing beauty
THROUGH DAHLIA EDUCATION
• the latest from Triple Wren •
Building a Legacy
Because of the programs we are building here at Triple Wren, we have the incredible privilege of growing out a few very special hybridizers’ varieties on our farm. In 2021, we will add several new trial sections and two new hybridizers’ collections to our fields. This...
Best Dahlias for Grocery or Market
From July-September we ship thousands of dahlia bunches every week to wholesalers and grocery chains. I well remember the days when I delivered buckets out of the back of our station wagon, but our business has grown up fast, and as a result this growth we've worked...
Planning Instincts
Towards the end of each flower season, my planning instincts kick into high gear (and it always gives the same comforting rush as nesting did before childbirth????). I used to (ignorantly!) think that flower businesses who changed their plans radically from year to...
2020 was the year when……….
“2020 was the year when we were going to...” I feel like almost everyone in the world could finish this sentence with a plan or hope or dream that they’ve had to let go. In some cases, original dreams have been replaced with silver linings and better outcomes than...
The Flower Podcast
Flower friends, we are SO honored to be featured this week on The Flower Podcast with Scott Shepherd. If you have time, we'd love for you to listen and learn more about what we do (and why!) here at Triple Wren. You’ll get a chance to learn a lot about our story...
Walking forward in hope
We’re tucking more of this palette into the fields tomorrow: the magical, noble violets and purples. We don’t know what the future holds, but we’re preparing to keep sharing beauty, walking forward in hopeful expectation. ????
How will this change me?
The blueberries are leafing out, and we’ll have fruit in just about three months. The plums and daffodils are blooming, apples and lilacs will flower before we know it. I never imagined the deep uncertainty and amount of sheer work that is on our shoulders in this...
Can I still sing when the sky is falling?
While checking on newly sprouted sweet peas in our big tunnel today, I was struck by a powerful metaphor for our current daily situation. Notes on our planting methods below-but first think about this for a minute. These little sweet peas are doing exactly what they...
What a week!
Hello flower friends! What a week it has been. We are using the sunshiny days available this week to their fullest extent, planting what we can, preparing in new ways to safely, cleanly ship amazing dahlia tubers all over the country (in just about 2-3 weeks!),...
Business Planning for Flower Farms: Plant your Plan
This fifth installment in our Business Planning process is where your boots really hit the ground. After setting a good foundation, clarifying your motivations, working big-to-small to set up your goals, and making a market for your plan, it’s time to Plant your...
Business Planning for Flower Farms: Making a Market
The 4th step in our successful business plan process is the one that we as producers and growers may feel least in control of, but there are several planning stages and objective steps you can accomplish. Today I’m talking about Making a Market for your Business...
Business Planning for Flower Farms: The Plan
After carefully considering your goals and the motivations behind those goals, let’s dig right in today to how we build a Business Plan at Triple Wren. This type of planning works best with very specific goals, so as an example I’ll say that my specific goal is to...
Business Planning for Flower Farms: What’s your motivation?
Photo by Katheryn Moran Photography Who are you? I mean, who *are* you? What makes you get up and go? What puts a fire in your belly? What truly, deeply motivates you to action?Your heart is the beginning and ending of all you imagine. It matters WHY you’re doing what...
Business Planning for Flower Farms: Set specific Goals
The sunny days are more frequent now, and highs are in the 40’s and 50’s at the farm. We’re preparing for a fantastic new season, and can’t wait to share it with you! Even though we’re busy here, and adding new things to our farm line-up, it’s so easy for us to slide...
Perfect Fit
Every year our business evolves. Some season-to-season changes are drastic, some more subtle. I’m a planner to my core, and most changes at Triple Wren go through a rigorous vetting and micro-planning process ???? but some of the *best* changes we’ve made have come...